The Tri-Component ModelThis is a featured page

The Tri-Component Model is made up of three potential parts.

1. Affect

1. The emotional component of an attitude
2. Describes how an individual feels about the various cognitions making up an attitude
3. The stronger the associated emotions are, the stronger the attitude is likely to be

2. Behavior

  1. The active element of attitudes
  2. It can be difficult to separate from the other two elements
  3. Conative attitude elements are habits or responses to desires

  1. The thought component of an attitude
  2. A person's mental representation of an object or stimulus, including his or her observations, beliefs, and other similar factors
  3. A factually or experientially based element of attitude
  4. More likely to be conscious than the other elements of attitude, and they are more susceptible than others to logic-based persuasive techniques

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